Making your nonprofit a star–or a pigeon

It’s not just Susan Boyle and “Britain’s Got Talent”–the nonprofit world, too, is full of ugly ducklings eager to turn into YouTube swans.  So it’s not surprising that two different groups have just announced plans to assist nonprofits in telling their/our stories on video. The first of these is genuine; the second is a concealed ad for fundraising software.

  • Animoto for a Cause ( is a new program “that will give non-profit organizations and humanitarians the ability to create dynamic, professional-quality online videos from their own photos and music – for free. . . .Animoto for a Cause will donate pro accounts to groups and individuals who are working to improve their community and the world at large, kicking off with more than 20 launch partners, like Help the Children and Susan G. Komen Foundation. . . . Animoto is encouraging all types of community activists to apply for an Animoto for a Cause account – everyone from college fundraisers to large non-profits will be considered . . . . Now organizations can use the service to promote their cause online in a multitude of ways, from posting and sharing videos on websites, YouTube and social networks, to downloading them to DVD for distribution at events.”
  • Meanwhile, an outfit called has created a “customizable video for nonprofits to make their wishes come true. The video then links to free nonprofit resources to help them get through these tough times.”  Well, if by “free nonprofit resources” one means “a commercial Website that doesn’t charge you for visiting,” that’s absolutely true.

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One Response to “Making your nonprofit a star–or a pigeon”

  1. Efren Keovongxay Says:

    Thank you for this great article! It has been very insightful. I hope that you will continue posting your wisdom with us.

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