Mathoms for charity

Those of you who’ve read Lord of the Rings and its progeny are familiar with mathoms–gifts that make the rounds in a group of acquaintances because, frankly, no one really wants them.  Now there’s a way to make use of the archetypal holiday mathom, the fruitcake.

It’s a partnership between PayPal and Facebook, which have recruited some celebrities to lead the way in sending 10 “virtual fruitcakes” to friends on Facebook, with a message urging people to donate through PayPal and/or send virtual fruitcakes of their own to encourage their friends to participate in holiday charitable giving.  Best tech twist: a map showing the voyages of your mathom.

Details at regiftthefruitcake.com, though you need a Facebook account to explore the entire application.

Away, away with rum, by gum . . .

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