Here’s the latest idea for “sustainable” funding for AIDS services in Africa: a subscription music service whose proceeds will be divided between music producers and AIDS charities. Presumably the notion is that people who are downloading music for free instead of buying it will think twice about stealing from African AIDS victims. Still, the Nonprofiteer wonders how this is more “sustainable” than encouraging regular contributions by regular people to UNICEF or CARE or any of the AIDS research charities.
At the risk of redundancy, she’ll say it again: if there were money to be made from curing poverty and disease and inequality, they would already be cured. Let’s stop appealing to people’s cupidity and try appealing to their sense of justice instead.
Tags: (RED), AIDS, charity, Fundraising, Health care, International, Marketing, nonprofit, not for profit, philanthropy, Poverty, Private Philanthropy, Relations with funders, social entrepreneurship, social venture