How’s this for a promotion, sent out last Tuesday, Income Tax Day? Everything about it is perfect pitch–-the tie-in of the title to the name of the charity; connecting one kind of good-guy activity to another; the pledge to give as well as receive.
What does it mean to be an American?
WE DO OUR TAXES.
WE DONATE GREEN.
Make your tax refund work for our community.
Donate or pledge all or part of your “Economic Stimulus Refund”
to American Theater Company using our simple and paper-free process
and pat yourself on the back for a public service well done.
In honor of April being Earth Month, a member of the ATC family
will donate one half-hour of volunteer time to environmental concerns
for every $50 donated.
American Theater Company is committed to being a community leader
in many ways and helping the environment is just one of our priorities.
WE CAN’T DO IT WITHOUT YOU!
Want to pledge a larger amount but pay over time?
Use our automatic debit program.
Click to DEBIT NOW.
If you need any further assistance, please contact Development Associate Kayce Alltop at
email@example.com or 773-409-4125
The Nonprofiteer is happy to tell you this company also does really good theater. In the words of that milieu: Author! Author! Bravo!