A Gift Idea for Valentine’s Day

Robert Tolmach at WellGood LLC writes,

Facebook members spend a reported $200k a day on virtual gifts. On Valentine’s Day, they will likely spend millions of dollars sending little pictures of teddy bears, flowers, hearts, or whatever.

Imagine the impact we could make by capturing some of those dollars for breast cancer research!

The ChangingThePresent app on facebook offers a new kind of virtual gift, which are really donations to the nonprofit you choose, and the picture your friend receives shows what you contributed toward. It’s a nice way to show you care and make a difference.

What better $1 gift for Valentine’s Day than a donation toward breast cancer research?

The Nonprofiteer actually thinks that donations to charities funding research into heart disease, which kills more women by a huge fraction than breast cancer, would be equally appropriate (and, while we’re at it, thinks that breast cancer’s high profile [you should pardon the expression] reflects society’s fetishization of the breast as the be-all and end-all of womanhood rather than its concern for women’s health)–but she agrees that any gift to charity is better than a virtual gift, whatever that might be.

Go to this Facebook group to participate:



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4 Responses to “A Gift Idea for Valentine’s Day”

  1. Jason Z. Says:

    Facebook members spend a reported $200k a day on virtual gifts.

    So I guess the housing crash has a ways yet to run.

  2. Amanda Says:

    I may be wrong, but I don’t think there’s a lack of research holding up the cure to breast cancer.

  3. Valerie Says:

    While I wouldn’t discount SOCIETY feeling that a woman’s losing her breast(s) means losing her very womanhood, I don’t believe that these are the people who contribute to breast cancer research.

    In general, society funds organizations battling cancer more than those battling heart disease at higher rates, although heart disease is the #1 killer.

    Cancer is a more insidious and visible killer, showing a long, lingering (and very painful) death to the survivors.

    This impact opens more wallets, and can be used (albeit tastefully) for marketing purposes.

  4. Nonprofiteer Says:

    Jason Z: Yes, that’s the good news: if there’s still plenty of money being wasted, that means there’s still plenty of money available for worthy causes!

    Amanda: I’m not sure how to respond to your observation: if it’s not “a lack of research holding up the cure to breast cancer,” what is it? Do you mean that what’s lacking is funds for treatment? If so, that would be another reason for people to consider gifts to individual hospitals (for treatment of all kinds of diseases) rather than to focus their gifts on a single specific ailment.

    Valerie: You may be right that the fundraising appeal of cancer is precisely that it has survivors, whereas heart disease kills people more rapidly. This means that there are more places for cancer-related charity to go (especially into long-term care), as well as more people in a position to say, “Your help made/makes a difference to me.”

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