Robert Tolmach at WellGood LLC writes,
Facebook members spend a reported $200k a day on virtual gifts. On Valentine’s Day, they will likely spend millions of dollars sending little pictures of teddy bears, flowers, hearts, or whatever.
Imagine the impact we could make by capturing some of those dollars for breast cancer research!
The ChangingThePresent app on facebook offers a new kind of virtual gift, which are really donations to the nonprofit you choose, and the picture your friend receives shows what you contributed toward. It’s a nice way to show you care and make a difference.
What better $1 gift for Valentine’s Day than a donation toward breast cancer research?
The Nonprofiteer actually thinks that donations to charities funding research into heart disease, which kills more women by a huge fraction than breast cancer, would be equally appropriate (and, while we’re at it, thinks that breast cancer’s high profile [you should pardon the expression] reflects society’s fetishization of the breast as the be-all and end-all of womanhood rather than its concern for women’s health)–but she agrees that any gift to charity is better than a virtual gift, whatever that might be.
Go to this Facebook group to participate: