In the 1960s there was a movie called "The Trouble With Angels," in which Hayley Mills played one of a pair of mischievous students in a convent school. Mills was the ringleader, and whenever she hatched a new scheme she’d say, "I have the most scathingly brilliant idea!"
Well, during her vacation the Nonprofiteer had the most scathingly brilliant idea for a fundraiser: Half for the Hungry. The notion is that on a designated day restaurants would serve customers half of their usual portions, for which the customers would pay full price, with the difference going to a food bank or other charity working to alleviate hunger. It costs more than half to produce half a portion, so restaurants would donate the balance themselves, in return for which they get lots of good will and publicity. If the national chains like Applebee’s or TGIF bought into it, the
donations could go to America’s Second Harvest or to the big regional
food outfits like the Greater Chicago Food Depository.
In addition to its fundraising virtues, this plan would reveal to Americans how grossly huge our regular portions are, and how easy it would be to reduce obesity just by returning to smaller, more sensible servings.
Has anybody done this? If not, will somebody try it?