Today the Nonprofiteer coasts on the hard work and expertise of others:
- Check out Gift Hub’s passionate rebuttal of a currently fashionable notion, that giving is "all about the donor," as well as his critique of the growth of donor-advised funds. Most exciting is his elegant and subtle argument connecting the two as consequences of financial advisors’ desire to keep the maximum assets under management (meaning not actually given to a charity). Smart, clear, original. Kudos.
- Getting Attention, which provides marketing advice to nonprofits, offers the results of a survey showing that marketing continues to be undervalued (not to say an absolute dirty word) at nonprofits at least in part because nonprofit marketing executives fail to document the results it can produce. There is a chicken-and-egg issue here–if you can’t get money for marketing, how can you expect to get money for second-order activities like its evaluation?–but it’s a salutary reminder that even in nonprofits one must demonstrate the value of what one wants.