Archive for the ‘Fundraising’ Category

Dear Nonprofiteer, How dare they tell me what to give?

February 6, 2012

Dear Nonprofiteer,

Maybe I’m just being pissy.  It’s possible.  But….

I’m on the board of two smallish non-profit arts organizations, and a regular financial supporter of several others. I’ve noticed a trend in fundraising appeals- in letters that go out to previous funders, the dollar amount they contributed in previous years is named, with a request for a specific increase in the current campaign.  (“Thank you for your generous contribution of $100 in 2011. Would you consider a gift of $125 in 2012?”)

Why should this bother me?  But it does.  It really irritates me, especially from the organizations that I contribute to generously.  And this year, when, as a board member, I was given the fundraising “ask” letters that were going out under my name to my personal contacts, I felt especially irritated to see the request for a specific additional amount.  I would certainly never have written my friends directly with this request.  Now that the dust has settled and our annual appeal has ended, I intend to speak to our director of development about it.But, in the meantime, could you illuminate me as to when this practice started?  Why it started?  And whether I should offer, in a kind way, feedback to the other organizations that are asking for a specific dollar amount increase to my giving?Does this bother anyone else? Or am I just being pissy?

Signed,

Possibly Pissy, But Really Very Generous At Heart

Dear Generous,

The practice likewise raises the hair on the back of the Nonprofiteer’s neck.  There’s something creepy about the notion that an organization is 1) keeping track of what you’ve given, in violation of some notion of privacy and 2) asking for more, as if in reproach, instead of trusting you to give more if you’re able.  But of course they’re keeping track of what you’re giving—how inept would you think them if they weren’t?—and of course they’re always working to raise more—ditto.  So the first thing to recognize is that it’s not the practice so much as the expression that annoys you.

The practice is at least 40 years old, and was pioneered by the universities, probably because it’s natural for those institutions to think of givers in terms of the passage of time: the class of 1960 can reasonably be expected to have more resources than the class of 2010.  It arose, the Nonprofiteer suspects, in response to the habitual nature of many people’s giving: if they gave $100 last year, they go on giving $100 into eternity.  This seems like a great thing and, in fact, is the reason individual giving is such an important source of funds to organizations: while foundations often won’t continue their support unless you do something new and different for every grant, most individuals will just keep on giving unless you affirmatively offend them.

But what you’re saying is that the request for elevated support is just such an affirmative offense.

The problem is that the cost of everything continues to go up, and unless the monetary inflow goes up at the same time the agencies you support will find themselves seriously behind the 8-ball.   Perhaps the agencies requesting your increased support would do better if they reminded you of that—”We haven’t been able to give our actors a raise for five years while their rents and grocery bills just keep on rising”—rather than beginning with a flat-out demand that you do more.

The Nonprofiteer prefers to err on the side of thinking that’s what they meant, anyway, and that the only thing they can be reproached with is their effort to raise money based on need instead of on opportunity.    Most prospective donors, whether offended by an appeal or not, give money to agencies because of what they’re going to do and not because of how much they need.  That, most probably, is the source of your feeling offended by the approach: that what you want to hear is how great they are and how much they can do with your help, not how needy they are and that they’re so desperate for your support as to reach their hands directly into your pocket.

The question of what gets said to people who are getting fundraising letters over your signature—or at least under your aegis—is a separate one.  You are utterly within your rights as a Board member to say “I’m happy to solicit my friends but I won’t send out a letter telling them how much to give,” so that the staff can prepare your letters without the offending terminology.  Those letters are from you, and therefore should represent your own approach to the people you’re soliciting, whether that’s “This group is in desperate need” or “This is the only group I’m supporting this year because of the fabulous new program they’ve launched.”

In other words, it’s one thing to shake off what you consider a slight directed at you, and another to permit the agency to direct that slight at your friends.   In that spirit, it certainly wouldn’t hurt to notify the agencies whose appeals have troubled you that you wouldn’t ask your friends for money with that inflection and that they might consider not asking their friends for money that way, either.

But consider this.  The Nonprofiteer remembers being unable to ask how much something cost in Paris because the straightforward “Combien?” seemed so abrupt and rude but she lacked the syntax skills to soften it, not to mention the language facility to know what phraseology would constitute appropriate softening.  People who ask for money and people who get asked are speaking different languages.  Those doing the asking never mean to be rude—they just lack the skills to determine what constitutes being polite.  Perhaps if you consider the transaction from that perspective you’ll be less annoyed.

Dear Nonprofiteer, Who are they to tell me what to give?

February 6, 2012

The Nonprofiteer has been wondering what to write about . . .

February 1, 2012

but she’d really have preferred not to have this as an inspiration.  There is no excuse for the decision of Susan G. Komen for the Cure, until now a respected source of information and funding in the fight against breast cancer, to defund Planned Parenthood‘s program of providing breast exams to poor women.

In fact, the decision doesn’t even make sense–unless you consider that a recent addition to the Board of Komen is an anti-choice ex-politician from Georgia.  As another commentator has wisely noted, Planned Parenthood will survive this latest injury–the Nonprofiteer’s determination to support the agency has just been redoubled, and probably her gift will be, too–but Komen may not.

Please join the Nonprofiteer in notifying Komen of your distress at its decision to let irrelevant politics endanger the lives and health of poor women, and of your decision to redirect to Planned Parenthood any support you may have been giving to Komen.

Dear Nonprofiteer, Does an alumni association chapter have to file tax returns?

January 5, 2012

Dear Nonprofiteer,

I am the president of my local alumni chapter for a large university located in another state. The National Alumni Association is a 501(c)(3) organization with by-laws that state it can create various chapters around the country.   When our local chapter was created, the founding president filed the paperwork for an EIN so we could open a checking account. That is all he did; we are not incorporated as a 501-anything.   When he filled out the EIN paperwork, for “type of entity,” he clicked the “other” box and wrote “social club” in the blank. Our little chapter brings in less than $10,000 per year. We then funnel most of that back to the university’s scholarship fund.

My question is: are we supposed to be paying federal income taxes? State of Illinois income taxes?

My university is being remarkably unhelpful.   They did definitively say that they strongly advise their chapters against incorporating as their own 501(c)(3).

I have done some research and seen that other universities structure their alumni associations so that the national association is a 501(c)(3) and the local chapters are 501(c)(4)s. The local chapters then file what is called a “IRS-990 postcard.” This seems a reasonable solution, but it also requires that my chapter incorporate as a 501(c)(4), and I am hesitant to do that without official word from my university. I have a fellow board member who is breathing down my neck, convinced we are breaking all kinds of laws.  What should I do?

Signed, Clueless in Chicago

Dear Clueless:

The Nonprofiteer knows even less about tax law than you do, so she turned to her Association of Consultants to Nonprofits colleague Kathryn Vanden Berk, whose nonprofit law practice makes the Internal Revenue Code her constant companion.  Kathryn characterized your question as “easy but in multiple parts,” and her answer appears below.  Many thanks to her for her guidance, and for demonstrating that the author of Good Counsel isn’t the only nonprofit lawyer the Nonprofiteer knows!

There are four ways to handle this.  (1) ask the national association to take you on as a fiscal agent, (2) ask the national to file as a group exemption so that each chapter may get its exemption from the central organization of the group; (3) incorporate and go through the exemption application; and (4) do nothing.

Of these, the easiest is to be sponsored by the national (or any other already-existing) 501(c)(3).  The exempt entity confers the local chapter with its exempt status automatically and no paperwork needs to be filed.  However, the fiscal agent must report to the IRS on what happens within the local chapter.

The easiest for the locals, but harder for the national, is for the national to seek a group exemption.  It can then manage each of the local chapters as subsidiaries.  As above, the national is responsible for reporting to the IRS.

If the local decides to incorporate and seek its own exemption, it should identify its purpose as “educational and charitable”.  Generally, a scholarship organization must file a Schedule H with its exemption application, but it appears that this local forwards its funds to the national, and the national makes the selection.  In that case, it is not necessary for the local to go through the scholarship preparation.

An organization that identifies itself as a “social club” is exempt under 501(c)(6) of the Code.  However, I would not suggest that in this case.  The money collected is used for scholarships, and that is clearly a charitable purpose.  Since the national was able to get a 501(c)(3) ruling, it would be foolish for the locals to seek a different, less valuable exemption.  If the IRS balks at the (c)(3) classification, I would suggest that the national seek a group exemption.

Doing nothing is maybe not a crazy approach, but it risks exposure and the protections of the IRS Code and IL law are not available to the chapter leadership and members.  The reason I say it’s not crazy is the small amount of $$ that flows through the organization.  No one is going to come after them unless (and this is the big risk) something happens.  Then I can predict that there will be a great deal of embarrassment and perhaps even personal liability.

Bottom line: if you have not filed for a tax exemption, you must file as if you are a for-profit business, using Form 1120.  If you give your funds to the national at year’s end, then it is unlikely you will have to pay taxes.  However, your members cannot take deductions for the gifts they make to the local, even if they go to the national’s scholarship fund.  Same with Illinois: if the chapter is not tax exempt, then it is taxable and must file as such.

I should note that if you collect charitable funds in Illinois, you really need to be registered with the IL Attorney General, even if you are not exempt via the IRS.  The AG’s office is very strict about this.  You will have to pay a late filing penalty because you have been soliciting without being registered.  You might be exempt if you can convince the AG that $$ was raised only from members, but they are not as flexible on this as they once were.

I don’t know why the university advises against incorporation.  It’s a fairly inexpensive thing to do, and it gives liability protection to every member.  It’s a small price to pay for the protection it gives.  You need to have someone agree to be your Registered Agent, and to have his/her office or residence registered as the Registered Office.  You need to file annual reports (in Illinois and most states) to stay in good standing.  In Illinois, this costs $10.00 per year.

I don’t know why the (c)(3) and (c)(4) approach is used.  You would want every part of the organization to be classified as 501(c)(3) so that all gifts, grants and contributions are tax exempt and deductible to the donor.  I’d want to explore this further before acting.

So, Clueless, the answer is that no good deed goes unpunished.  Having investigated the question, you’ve now unearthed a series of obligations, decisions and tasks which I’m sure you’d rather not have known about.  You’re not about to go to jail but to protect yourselves it seems that getting your university to agree to serve as your fiscal agent, and then registering to raise funds in the state of Illinois, is the bare minimum you should do.

What should (but won’t) be the last word on the charitable tax deduction

December 20, 2011

The most powerful argument Jack Shakely makes in his LA Times op-ed piece opposing the charitable tax deduction is that it’s a poor trade-off.  The retired foundation executive points out that charities have permitted themselves to be shorn of their ability to influence policy and politics in return for a mess of pottage.  Of course the restrictions on charitable participation in the public arena aren’t as draconian as nonprofit executives (and especially Boards) think they are—but the point is that nonprofits understand themselves to be constrained, and rather than bothering with the details remain quiescent politically.

As strong a proponent as the Nonprofiteer is of the pursuit of individual gifts, in the real world virtually every social service agency needs seriously more government money if it’s going to make any dent in the social problems it faces.  The more social service agencies feel free to advocate for this particular budget bill or that particular provision in a piece of legislation—both prohibited by the current tax-code provisions—the more likely it is that those bills and provisions will pass, which would serve way more of the agencies’ clients than the most blue-sky estimates of their potential for growth in individual giving.

And for someone with foundation cred to say this!  All hail Jack Shakely.

h/t The Nonprofit Quarterly Newswire.

“So many of the people who need charity don’t seem to deserve it” . . .

November 8, 2011

. . . wrote Andy Rooney in this long-ago essay.  This makes as much sense to the Nonprofiteer as anything else Andy Rooney ever said, which is to say, not much.  What does it mean to “deserve” charity, beyond needing it?  As  George Bernard Shaw’s Alfred Doolittle  memorably explained  in Pygmalion,

If theres anything going, and I put in for a bit of it, it’s always the same story: “Youre undeserving; so you cant have it.” But my needs is as great as the most deserving widow’s that ever got money out of six different charities in one week for the death of the same husband. I dont need less than a deserving man: I need more. I dont eat less hearty than him; and I drink a lot more. I want a bit of amusement, cause I’m a thinking man. I want cheerfulness and a song and a band when I feel low. Well, they charge me just the same for everything as they charge the deserving. What is middle class morality? Just an excuse for never giving me anything.

Philosopher Matt Zwolinski made the same point in somewhat more formal terms.

T]he mere fact that there is a valid moral distinction to be made does not entail that we want our public policies to make it.  It is, after all, difficult to discern between the deserving and the undeserving – maybe especially for governments, but for private charities too.

And Jewish folklore provides yet another version.  The story is told of a rabbi who gave a beggar $100 and then faced the reproaches of his wife, who’d seen the beggar’s wife wearing fur.  “He told me he needed it, and I had it, so I gave it to him,” replied the rabbi.  “What he does with it after is none of my concern.”  The point is that generosity is the process of separating yourself from your money, not the process of evaluating someone else’s virtues.

Does the Nonprofiteer tend to give her money to causes she judges worthwhile (and therefore deserving) and to agencies she believes are efficient (and therefore deserving)?  Of course.  But does she worry about whether the UN Population Fund is providing assistance only to women who became pregnant by an angel, or whether the ACLU vindicates the rights only of upright church-goers?  Of course not.  People who need help, deserve help.  End of conversation.

The Joyce Foundation, the Independent Sector and the facts

November 2, 2011

Ellen Alberding’s interview with the Chicago Tribune in advance of the Independent Sector‘s meeting in Chicago earlier this week pressed nearly every one of the Nonprofiteer’s buttons.  Ms. Alberding, head of the Joyce Foundation, described the Foundation’s approach to what even she characterizes as a perfect storm of increased need and reduced resources in the nonprofit sector:

We do what any good business person would do when faced with reduced resources. We have become very focused on first maintaining support of our core grantees. Foundations are required to spend a minimum amount — 5 percent of our assets. On occasion, we will overspend that in order to keep our grantees whole.

In other words, business as usual.  Most likely the Joyce Foundation’s governing documents prevent its Board from spending its assets down to zero, but there’s no reason why the Foundation shouldn’t use more than the statutory minimum 5% of its $800 million in assets to sustain the work it exists to support.  Foundations are NOT businesses; they exist to give their money away, and only in some vague theoretical sense is an institution with $800 million facing constraints preventing it from giving away more than $40 million.

If Joyce gave only 6% instead, that would be another $8 million available to nonprofits in its areas of concern—a not-insubstantial 20% increase.   What is stopping the Foundation from doing this, other than a misguided sense that preserving its capital is more important than doing its job?

And then the cherry on the sundae:

It’s the position of the Independent Sector that a cap [on charitable deductions] will reduce charitable contributions across the board and diminish support for nonprofit organizations. I believe it’s the administration’s view that the 28 percent cap might have some impact, but it wouldn’t have a dire impact. (But) I think we have to listen to the organizations themselves, who feel otherwise.

In other words, notwithstanding reality, the prejudices of self-interested parties will dictate the organization’s behavior.    Their minds are made up—don’t confuse them with the facts.  But as President of the organization, doesn’t it behoove Ms. Alberding to make sure her members don’t make their decisions based on fantasy?

Grrrr.

Dear Nonprofiteer, It’s all very well to say “call your donors,” but . . .

October 31, 2011

Do you have any advice on getting phone numbers for donors not connected to board/staff/etc?

We’re finding it increasingly challenging, and people are understandably protective of personal info.

Signed, Waiting By The Phone

Dear Waiting:

I don’t, actually, though I’m a big user of WhitePages.com, where lots of people “protective of personal info” will find to their surprise that they’ve been listed.  It’s worth checking, at least, because it’s much more comprehensive than the old phone book.  You do risk having people say, “How did you get this number?” though relatively few will want to yell at you for saying thank you, and it doesn’t hurt to say, “Your number is published on WhitePages.com so we thought it was public information; if you’d rather it weren’t you might contact the site.”

Another thing: make sure your staff carefully examines the front of any check you receive (does anyone still send checks instead of credit card numbers?).  It’s pretty standard to have phone numbers there, and that’s your first, last and only chance to copy down information you’ll need later.

Finally, modify your donor contribution card to ask for a phone number.  Some people will refuse to complete the card, but many will fill it in just out of habit and then you’ve got them.

The power of thanks

October 28, 2011

So here’s something the Nonprofiteer heard yesterday: if an agency’s response to every initial donation is to have a Board member pick up the phone and call the donor to thank him/her, the likelihood of a second donation increases by something like 80%.

What’s terrific about that (other than the obvious, donor retention) is that picking up the phone is often the biggest hurdle Board members need to clear to become effective fundraisers.  So if they get used to picking up the phone in a completely non-threatening situation–when their only task is to say, “Hi, I’m a volunteer Board member of agency X and I just wanted to thank you for your gift–we really appreciate your support”–you’re halfway (well, maybe one-third-way) to getting them to pick up the phone and ask their friends to come to a benefit event or a fundraising lunch.

Sounds like the ultimate low-cost high-yield endeavor.  Has anyone tried it?  Is it as good as it sounds?

Beyond “Will not!” “Will so!”

October 27, 2011

Kudos to the Nonprofiteer’s nonprofit consulting colleagues Campbell and Co. for sponsoring a study by the Indiana University Center on Philanthropy to determine the impact on giving of increased marginal tax rates and a cap the charitable-giving deduction.  While some of us have been arguing that both of these moves toward social justice should be supported by the nonprofit community, and others have been arguing that the world will come to an end if every penny of tax savings isn’t afforded to the generous rich, these institutions decided to look for the facts.

The facts–as elegantly stated in a Congressional Research Service study that came to the same conclusion–are these:

The estimated effects of the cap and other elements of the budget package depend on whether the proposals are compared with the current tax rates of 33% and 35% or the rates scheduled for 2011, 36% and 39.6%. Compared with current rules, estimated effects are between one-half a percent and 1% decline in charitable giving . . . . When compared with tax rate provisions in 2011, charitable deductions are estimated to fall by about 1.5% if only the cap is considered, but if income effects from the entire budget package are included contributions actually rise 2.5%.  The relatively modest effects of the proposal arise because (1) the effect of caps on the subsidy value is limited, (2) only a fraction (about 16%) of charitable giving is affected, and (3) because evidence suggests that behavioral responses to changes in subsidies are relatively small.

(Emphasis the Nonprofiteer’s.)  To paraphrase: the tax subsidy isn’t much reduced; that small reduction doesn’t affect 84% of charitable giving; and, in fact, charitable giving isn’t all that tied to tax benefit.

So whether we take the IUPUI findings that charitable giving is likely to decline modestly if these tax reforms are enacted, or the CRS findings that it might actually go up, we should realize that everyone who’s hyperventilating about the impact of these changes on their poor struggling private school, museum or hospital should just take a deep breath.   Given that the reforms will support many of the social programs, environmental protections, educational institutions and health care options the nonprofits themselves seek to provide, it’s about time for the community to stop whining and agree to pony up.


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