So here’s something the Nonprofiteer heard yesterday: if an agency’s response to every initial donation is to have a Board member pick up the phone and call the donor to thank him/her, the likelihood of a second donation increases by something like 80%.
What’s terrific about that (other than the obvious, donor retention) is that picking up the phone is often the biggest hurdle Board members need to clear to become effective fundraisers. So if they get used to picking up the phone in a completely non-threatening situation–when their only task is to say, “Hi, I’m a volunteer Board member of agency X and I just wanted to thank you for your gift–we really appreciate your support”–you’re halfway (well, maybe one-third-way) to getting them to pick up the phone and ask their friends to come to a benefit event or a fundraising lunch.
Sounds like the ultimate low-cost high-yield endeavor. Has anyone tried it? Is it as good as it sounds?
Tags: 501c3, Benefit events, Board of Directors, Boards of Directors, charity, charity promotion, donors, Fundraising, human resources, Management Advice Day tip, nonprofit, Nonprofit management, nonprofits, not for profit, personnel, philanthropy, Private Philanthropy, Relations with funders, volunteer