Comments on: Nonprofit lipstick on a startup pig? http://nonprofiteer.net/2008/05/14/nonprofit-lipstick-on-a-startup-pig/ Nonprofits Without The Nonsense--and that's just the tip of the iceberg! Fri, 04 May 2012 17:31:39 +0000 hourly 1 http://wordpress.com/ By: Paul Jones http://nonprofiteer.net/2008/05/14/nonprofit-lipstick-on-a-startup-pig/#comment-680 Thu, 15 May 2008 18:06:51 +0000 http://nonprofiteer.wordpress.com/?p=462#comment-680 Academic research has studied asymmetrical relationships between causes and companies, especially with regards to cause-related marketing, which is my specialty.

The findings are varied, but one thing that’s clear is that the benefits can and do cut both ways. That is, as you suggest, sometimes the NPO has the better brand and the company in effect trades on that asymmetry.

But that certainly isn’t always the case. Frequently it is the company with the superior brand and the cause that is trading on the company’s brand. That’s as you’d expect since there are many more companies with high scoring brands than nonprofits.

As to JP Burnes hypothetical about the asset trading between VCs, nonprofits and for-profit subsidiaries, I’d love to see an example or two.

]]> By: Tom Durso http://nonprofiteer.net/2008/05/14/nonprofit-lipstick-on-a-startup-pig/#comment-679 Wed, 14 May 2008 14:19:17 +0000 http://nonprofiteer.wordpress.com/?p=462#comment-679 Can’t say I know a ton about venture capitalism, but, like you, I’ve found the discussion fascinating. Especially coming so late in the game.

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