Here’s a modest but thoughtful and effective gift to charity: a complete graphics makeover. As the design firm making this grant points out, a year-long redesign partnership has a bigger impact than the more common one-brochure-at-a-time system because it enables the charity to present a unified image rather than merely the occasional attractive piece.
If this strikes you as trivial, you’re not thinking about the fact that most people never see the work of your charity at all. They "walk" into your "front door" only by seeing the materials that land in their mailboxes. And if every time they hear from you that "door" has a different sign on it, they’ll either think you’re someone else (so much for the reputation you’ve worked so hard to build) or that you don’t care enough about what you do to bother scraping the graffiti off your place of business (ditto). Neither of these is positive, and neither of them is true–so many thanks to the Firebelly Design people for their sharply-targeted efforts to help nonprofits avoid yet another costly misunderstanding.